Because they’re not willing to risk it all.
Zuckerberg recently dropped a bomb on online marketers when he announced that Facebook would be changing their algorithm.
If you ask me, the best part is that he doesn’t even know exactly how the new algorithm will work.
A few days later, Instagram announced an algorithm change as well.
This means, just like with SEO, it’s going to be a matter of trial and error to figure out how to get your content seen over a competitors, or even seen at all.
The reason savvy content creators are asking for emails is because we understand the digital world.
To rely solely on a social media platform to grow your business is the new age definition of putting all of your eggs in one basket.
Those followers show my potential clients that I am worth their time and money. That audience is my A/B testing for the same writing techniques I use for my clients. These accounts are important to the livelihood of my business.
Could I be a content writer without them?
Would it be much harder?
I have a newsletter because I don’t believe in putting all of my digital eggs in one basket. I want to have the control to talk to my audience when I want, without an algorithm deciding if my content is worthy or not.
Digital nomads and content creators are collecting emails because we see the changes happening in the digital world and as entrepreneurs, we refuse to have those changes dictate our business.
How to create a successful content strategy:
My First Mistake And Lesson In The Creator's Room
You're not supposed to know everything.