It is happening again.
Remember when Instagram came out with their original idea to add stories (assumingely causing Evan Spiegel to cringe and wonder if this meant impending doom)?
YouTube seems to be taking a page out of Instagram's book but calling it a reel.
I haven't seen any reels yet (as rumors have it that 1) they aren't officially out or 2) only select accounts have access) but there is also another significant change that Youtube has made.
If you have noticed, under your subscriptions tab you normally you see videos posted by the people that you subscribe to. The other day I noticed something different, a message with a picture.
This article shows you exactly what it looks like.
What does this mean for content creators?
It's time to become a sponge and soak up everything that we can to master this new addition.
Let's relate these Youtube reels and new messaging capability to Instagram live.
When Instagram live first came out, I read a plethora of articles highlighting influencers who said that by going live they were able to organically grow their following. At the time, Instagram highlighted live videos and put them at the top of the featured page. This was a method for them to market going live to influencers and a way for influencers to be inspired to go live.
Knowing that being one of the first influencers to hop on to new user experiences on platforms can help grow your social handles organically is massively important.
Keep an eye out for when reels become accessible to everybody and start posting content to them immediately.
There is nothing quite like being able to say,
Wait, you too?!
To somebody that relates to what you are going through.
This video is for creators.
One Last Note
"Life tip: If you are unsure of where you are going, then any road will take you there."