Being a creator of a new blog in 2016 isn't always easy.
I hear the words "saturated market" much more than I'd ever like and sometimes it can be slightly stressful. Hell yeah it would have been cool to be one of the first people to start seriously posting on Instagram, to have a consistent Podcast, or to post funny tweets but unfortunately that ship has sailed. That leaves us with one choice.
Changing our perspective.
I want to create a blog following of passionate and inspired individuals who would also like to have a strong online following as well as people who are genuinely after their goals and aspirations. Is this a saturated market?
Slightly. There are a lot of people who have done this before me and people with far, far, far bigger email lists. I can choose to say, Damn! I'll never get into the market now, what's the point in trying?
OR, I can flip my perspective and create a new insight. If there are 7 billion people on the planet-can a market really ever be saturated?
With 7 billion people there is no way that there aren't going to be people particularly interested in what I have to say about growing your blog and following your passions. Seriously, no way.
I quote Alex Ikonn in my blog as he speaks about his wife Mimi, saying "Mimi has never been to hair style education ever...But what she has is a personality."
When I first heard Alex say these words in his Vlog they immediately resonated with me. As the Ikonns make 7 figures annually on businesses they are passionate about, Alex points out something invaluable, that neither he nor his wife Mimi have ever gone to any type of hair academy. What set them apart and created their brand was personality.
And would you look at that, I'm damn certain that I have one of those. And you do too.
So we won't be the first and hey-we won't be the last either but what we can promise to be is ourselves. There's no way that out of 7 billion people absolutely no one will relate to me or you.
This goes for anything. If you want to be a musician, yeah there's is a lot of musicians on the scene lately (thanks Spotify) but that doesn't mean you don't have your own personal edge. If you want to be a doctor, lawyer, teacher, marketing agent, model, -seriously anything- you can bring your personality into it and make something that a lot of people are doing original.
What insight about the potentials of your personality can you have today that would make you more successful in your business endeavors?