A company’s blog needs to have the following three elements:

 

quality

“The only way to win at content marketing is for the reader to say, ‘This was written especially for you’.”

Jamie Turner

action

“Every piece of your content should be excellent, enough that customers are compelled to share it.”

Joe Pulizzi

consistency

“Consistent content shows search engines that a website or blog…is valuable to specific search criteria.”

John Boitnott