Your social media bio is your elevator pitch.
I was watching this video on Gerard Adam's Youtube (the founder of EliteDaily) and while he was talking about the importance of an elevator pitch, I had an epiphany.
When somebody clicks on your profile, you have a very limited time to convince them to be interested in your brand.
Bringing a successful elevator pitch into your social media biographies is going to be a major reason people follow you.
So, what is your elevator pitch?
If you look at these elevator pitches, they all have three things in common:
1. They tell who you are
2. What your speciality is
3. A call to action
Your bio should have the same points.
1. One line about who you are
2. One line about that explains what to expect from your post (aka what you would expect from somebody's business)
3. A link to find you on other social platforms, to a popular blog post, a product, etc. (aka how the person in the elevator can learn more or contact you)
Let's look at my Instagram profile:
1. Who am I? A millennial refusing the corporate life and traveling the world instead.
2. What do you expect from my posts? Travel pictures.
3. Where do you learn more? On my Youtube channel.
Remember: Your bio tells the short story, your content tells the rest.
BTS OF MY LIFE AS A CONTENT CREATOR
How to find creative success:
Become really good at one thing.
One Last Note...
"Growth demands a temporary surrender of security."